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Marketing Genie
Social Media Strategy
What is a Social Media Strategy?
A social media marketing strategy, like a strategy for anything else, comes much before you start creating something. It’s a plan, a set of ideas, a purpose, and the path to a goal that you’re aiming to achieve.
Think about when you decided to create your own small business. You don’t just open shop the next day – there’s a lot of planning, and strategizing that went behind all of it, and it’s the same with every new step you take towards building your business.
So, what is a social media strategy, and how does it boost your marketing results?
A strategy is a key ingredient of social media marketing. It requires an understanding of your audience, what they’re looking for, how their needs align with your goals, and ultimately, how you can attract them with an offer that gets them get on board with your business.
Why Social Media Strategy is important?
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Purchasing decisions are influenced by social media
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To Stay ahead of the competition
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Improved brand awareness & brand loyalty
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To enhance SEO rankings which in-turn leads to more traffic
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It enables engagement and interaction with potential customers
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A good strategy leads to better utilisation of your resources spent on marketing
Our Strategy is simple: Research > Deploy > Results
Beginning with research and development allows us to understand your brand, your audience and your goals. We use strategy to measure each step and analyze what tactics are working through the process. Our objective is to establish a strategy that leads to increasing your bottom line.
With a clear understanding of your business, prospects, voice, messaging, branding, and goals, we are able to create a unique social strategy for your company. It lays down the groundwork for the next step: execution. Our work is unique, relevant, and tailored to your brand identity. In few cases we execute extensive strategies including focus groups, on-site research, & more.
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