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Marketing Genie
Social Media Advertising
Does Paying for the Ads on Social Media Worth it?
Let’s check out these simple statistics:
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27% of internet users say they find new products and brands through paid social ads
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13% of internet users say that a “buy” button would increase their likelihood of purchasing on social
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92% of Instagram users say they’ve followed a brand, clicked on their website, or made a purchase after seeing a product/service on the platform
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26.7% of Facebook Pages use paid media
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89% of B2B marketers use LinkedIn for lead generation
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An average Facebook user click on 12 ads per month
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80% of B2B content marketers use LinkedIn Ads.
Source: Hootsuite Blog
The statistics say it all! An effective social media advertising strategy plays a vital role in growing your brand and revenue.
Our Approach
Target the Right Person with the Right Message at the Right Time.
Below is the process that we follow for paid ads:
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Everything starts with researching about the client’s business, competitors, current market trends, etc.
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After the clear understanding of the client’s business goals, our team will make the strategy that will outline the pathway towards the achievement of those set goals.
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Once the strategy is done our efforts will move towards the execution part which includes creation of ad copy, ad design along with ad targeting, budget allocation and management.
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We apply technical implementations such as creating landing pages, internal links, pixel setup, conversion tracking, etc.
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By the end of each month, we prepare report and conduct analysis of the campaign performance, KPIs, cost per result (C.P.R) and goal tracking.
Why Us?
We Understand
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Platform Intricacy
Our team stays on top of what is new, what is trending and where the attention is. Social media advertising constantly rolls out new products and services, and we have made it our responsibility to understand trends and changes so we can be quick and smart when implementing and executing for our clients.
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Proper Targeting Selection
Choosing the right kind of targeting metrics on social platforms is a science in itself. We are constantly testing new targeting opportunities to see what works. Social Media allows us to focus on people who can become our potential customers. Here are some of the categories among others that we are able to target:
Age, Location & Gender, Fields of Study, Business and Industry, Relationship Status, Hobbies and Activities, Shopping Behaviour, Travel Methods, Online Spending Habits, Specific Page Likes, Previous Website Visits, Custom Audience (For Retargeting), Lookalike Audience, etc.
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Conversion Tracking & Optimisation
When spending your money on social media ads, reporting is crucial to gain knowledge of the ROI of your campaigns. Unlike traditional channels, social media ads allow you to track your conversions and ROI so you can know how well your campaign is performing. Our team emphasizes on setting goals and measuring results so that we can get optimum results in the most efficient way.
SMA Lead Form
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